Develop and execute influencer driven performance marketing campaigns. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. Here are a few different types of influencer marketing campaigns that you can use. This type of influencer campaign works best when you give the influencer creative freedom. First, youre using influencers to widen your overall reach. And their followers will definitely smell something fishy if a post is out of line with the influencers personality, style, and voice. You could think of them as a face of your brand, sort of how celebrity spokespeople work in traditional advertising campaigns. Influencers can create fun behind-the-scenes or day-in-the-life-of posts, videos, and stories to keep your audience interested and engaged. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. 9 Best Types of Influencer Marketing Campaigns Social Media Takeover. Influencer Marketing campaigns are often done, and the types of campaigns are quite different. Are you ready to boost your brand with a strategic influencer marketing campaign? {% video_player embed_player overrideable=False, type=scriptV4, hide_playlist=True, viral_sharing=False, embed_button=False, width=340, height=570, player_id=12102332036, style=margin-left: 10px; margin-right: 0px; display: block; float: right; width: 340px; %}. It can also be a bloggers audience on their website. get your brand and products in front of the right people, in the right way. Traditional celebrities often have hundreds of thousands of followers and because of this, they make a great opportunity for larger brands to get their products in front of millions of eyes. Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. Sponsored content is any content youve sponsored the influencer to create. BCSC #Million Steps to Mother's Day Campaign Campaign's result: 6. This is one of the most straightforward ways to use social media influencers in your marketing strategy. The type of content your influencers share can range anywhere from written content, to images or videos. The premise of these videos is that the influencer has never . Here are several practical yet effective strategies you can use: Sponsored social media content The amount of content online can drown out anything your brand can put out. With all these influencer marketing campaign, make sure that the influencers you work with declare when work is #gifted #paid #spon. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like. The top 14 types of influencer marketing campaigns are: An influencer campaign is where your brand works with social influence to help promote your products or business. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. Choosing the winner on Christmas Eve!! Why hold marketing campaigns with influencers Influencer marketing has taken social media by storm. The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. . With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. Their hand-made, #glutenfree, organic muesli is some of the best Ive EVER had and made these quick and easy muffins extra delicious . What it's good for: Selling, launching a new product. Macro influencers work best for: Brands who want to extend their social reach and have budget to support this working with high-profile influencers. Brands and influencers can work together to come up with fresh ideas that keep their audiences engaged and excited to give those brands a try. Product Placement: Brands use brand ambassadors to get the word out about new products and to increase brand awareness. 3. So, in this post, weve outlined 14 different options you can choose from. By following these tips, you can create a successful influencer marketing campaign that will help promote your brand. They will be easier to reach and form relationships with! Branded hashtags, There are four types of influencers on Instagram based on their followers:1. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. Nano-influencers usually ask for $10 to $100 per campaign. In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. One of the benefits of this type of campaign is that brands pay influencers based on sales. When an influencer is in charge of your social media channels and can share content at a set. Brand ambassadors7. For example, an influencer could demonstrate how they use a skincare product or offer styling tips for a pair of leggings. But its important to remember that you must give your influencers some creative freedom. Sponsored content is one of the most popular types of influencer marketing campaigns. Product placements can be as simple as an Instagram post with a caption that explains how much they love your product or as complex as a full-blown YouTube video review. Influencer Takeover. Influencer marketing is one of the most popular forms of marketing. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. He partnered with travel and ticket booking company Busbud to promote its services on Facebook. You give 10 influencer a unique code for them to share. There are many different types of influencer marketing campaigns, and one of the most popular ones is the takeover. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. With these types of campaigns, brands usually pay the influencers for the content they create. Typically, the influencer is unboxing new items they have never used before and reviewing them for the first time on camera. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. You can own a small business or a large brand with huge marketing budgets. An example of this is plant-based food blogger Kimberly Espinels partnership with Dee Muesli. Zero Gravity Marketing can make it happen! Micro influencers usually have anywhere between 2000-50000 followers online. Themed campaigns5. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. The benefits include building brand awareness and trust among new audiences that find the content about your brand relevant and valuable. They can be a win-win for your brand, the influencer, and their fans. Typically, these marketing campaign ideas involve multiple brands working together to create content around a common interest to engage with consumers. Pro tip: Use affiliate links to track influencer-driven conversions. are always fun! This type of influencer campaign works best when you give the influencer. Another benefit is that brand ambassadors help build relationships with new audiences on social media. Some brands require influencers to only say positive things and sometimes influencers dont mind going against that policy to say what they really think. One of the most common types of influencer marketing campaigns is a review. If youre working with influencers to generate sales you need to do more than just hope people make a purchase. Depending on the platforms your audiences use and your product or service offerings, one may be a better fit for your company than another. DivvyHQ is a software program in this space, which helps schedule content and measure its success. If the influencer has a similar audience to you and a larger following, they are more likely to generate better ROI than you could if you ran the competition or giveaway by yourself. Absolut #Planet Earth's Favorite Vodka Campaign's result: 5. Brand ambassadors are key in influencer marketing, as they are often seen as trusted sources of information by their followers. As the name suggests, a long-term ambassador is an influencer who partners with your brand for an extended period. Reviews. When thinking about digital marketing or advertising on social media sites, LinkedIn is not always the first to platform to come to mind. These types of campaigns are often used to launch a new brand, product or service and to reward followers. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. . . Influencer marketing campaigns work best when you choose influencers who have some interest in your industry or niche. Just follow me and @teamseatgeek, share to your story, and tag a friend in the comments! How To Check If Someone Has Blocked You On Instagram? One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. (This one is a win-win because an ambassador is hosting a giveaway. They can shove it up their ass this game sucks I'd rather watch the god awful prequels then play this peice of shit one more second that's for ruining Star Wars EA , A post shared by Benjamin Burnley (@benjaminburnleybb) on Nov 20, 2015 at 12:59pm PST. Theres no better way to build a relationship with an influencer than by meeting them in person. What it's good. Host Giveaways, Contests, Sweepstakes, and Event Activations. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. Now that you have a good idea of some types of influencer marketing campaigns, start exploring which ones might be right for you and your brand! Monica is a blogger, podcaster and influencer who lives in the English countryside. Many businesses might think there is little to no point in working with these influencers but theyre often very involved within the same industry you operate in and their followers are too. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. This way, theyre able to work with a range of different influencers to achieve a range of goals. 10 Things You Cant Advertise on Facebook, 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]. If youve seen any unboxing videos, this may have been the driving force. Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. As a result, many companies have turned to influencer marketing and using different types of influencer marketing campaigns as a way to connect with potential customers. Whats more, brand ambassadors arent always paid for the work they do. The benefits include increased traffic to your brands site, leads and conversions. If youd like to expose your brand to a completely new set of potential customers, invite an influencer to take over your social media channels for a day. Any user of social media has definitely seen a sponsored post before. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. An influencer marketing campaign that revolves around events is an excellent option for a brand that wants to boost buzz around a new product. Product and content . Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. So, if you do plan to run events consider inviting influencers along to boost numbers and share the event to increase coverage on social channels. Pre-release campaigns can be an effective way to reach a target audience that may be difficult to reach through traditional marketing channels. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. Use takeovers to increase brand awareness, drive traffic to your brands website and boost social media engagement. By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. Youve chosen a great product and designed your store. 9. Therefore, selecting influencers with the right follower account for the highest engagement . 2022 Update, 55 Body Positive Influencers On Instagram [2023 Non-Celebrity], 35+ Best Health Influencers To Grow Your Brand In 2023. Thats my thought for today, Ive interpreted that in a number of different ways and its very empowering and inspiring. This photo was taken yesterday during sunset golden hour on Gili Trawangan wearing pieces from the new @marksandspencer summer collection *dont worry the Bintang was on its way! #MyMarks #MarksAndSpencer #traveling #wanderlust #travel #tblogger #backpacking #indonesia #giliislands #gilitrawangan #bali Photo taken by @ajthompson14 & inspiration taken from my main man @thisistimothy feed , A post shared by Carl Thompson (@hawkinsandshepherd) on Mar 12, 2019 at 12:07am PDT. These campaigns can be used to generate awareness for a brand or product or to drive sales. example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. Integrated campaigns often feel less sales-y than other forms of influencer marketing campaigns. Remember, they know how to engage their audience best. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. For example, if youre a travel agency, you might sponsor an influencer to go on holiday. Oberlo uses cookies to provide necessary site functionality and improve your experience. These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. Sponsored posts. Typically, brands offer a free product or service for the influencer to give away to their followers. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. . Here is an example of a sponsored post by Selena Gomez: A post shared by Selena Gomez (@selenagomez). Pro tip: You can run a social takeover in conjunction with other influencer campaigns, such as contests or giveaways. However, as youve probably guessed, this can run into some ethical issues. 2023 IZEA. These discount codes should be personalised to the buyer, not . That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. If youve ever seen an . Describe what types of influencers you are seeking, and state your budget for this influencer marketing campaign. Explore leading influencer marketing industry reports. The easier the process it is for audiences to enter the competition, the better. In his YouTube video, Jacques Slade unboxes and reviews a media kit sent to him by Jordan Brand. These influencers were invited to an event hosted by The Sims. More and more brands are seeking social media stars to help their business grow.Directing massive traffic to brands' pages and leveraging highly attracting influencer-created content has been a common way taken by businesses to bring brand awareness. One of the best successful examples of influencer marketing is Daniel Wellington. Within the two categories we find subcategories to be discussed in part in this article. Influencers can also host giveaways of the products on social media or give followers chances to win the items in contests. Look at the following example Lauren Pak sharing a discount code with her followers: A post shared by (@lauren.pak). Product seeding & Unboxing. Shes been blogging since 2011 and shares, In this Behind the Feed interview, we speak to Jamie Beaglehole a family blogger and influencer. Tiary #Mother's Day Campaign Campaign's result: 4. These followers usually have a much higher engagement rate than influencers with large followings as their follower base is much more highly concentrated on one specific interest. The second is Sponsored Content. Heres an example from Carl Thompson, founder of his own clothing brand, Hawkins and Shepherd, where he partnered with Marks and Spencer. Let's start with the basics. In this post, I'll explore nine types of influencer marketing campaigns suitable for ecommerce. While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on yours. Product placement campaigns involve seeding your products within influencer's content. Shoutout content6. Maryam is a content writer at Ainfluencer. Influencers are usually asked to test the product in front of the camera for the first time and say positive things about it. It might seem like a strange strategy but it actually works well if you get your influencer targeting right. Despite influencer marketing being relatively new with a lot of skepticism around whether it actually drives positive ROI for brands and businesses that use it there are plenty of different influencer marketing campaign types for you to try. In a takeover, the brand gives the influencer access to its social media channels of choice for a set period of time. Nano influencers with 1k10k followers2. Here are two well-known branded hashtags created by Nike: In conclusion, there are many types of influencer marketing campaigns that brands can use to reach their target audience. A post shared by Kyle Huber (@asenseofhuber). However, here are some Influencer marketing examples. Below, we're diving deeper into five different types of influencer marketing campaigns - let's take a look! Dunkin' Donuts on National Donut Day Campaign's result: 3. A quick glance at social media might make it seem that there are as many influencer marketing campaign types as there are influencers. . #ad If I can use my reach to shine a light on artisanal small business owners, makers and food related products I will! For obvious reasons, youll need to make sure theres a high level of trust. Many brands that succeed with influencer marketing include it as an. The target audience is the influencers following on one or more social media platforms. Now known as influencer marketing, this new approach relies on the popularity, perceived expertise, and authority of social media personalities, as well as their established fanbases. Takeovers13. The benefits include boosting brand engagement, leads, awareness, loyalty and conversions. The main influencer marketing examples that come to mind involve the classic (and occasionally cheesy) Instagram photo of an influencer posing with the promoted product. The premise of these videos is that the influencer has never . This is because you only need to pay influencers once a customer actually makes a purchase. However, it can be a more effective way to reach potential customers. But, influencer marketing campaigns like this can go a long way, especially when the influencer can display a clear call-to-action (CTA). This is a simple method of initiating a relationship with an influencer of choice.

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